Search Engine Marketing
Search Engine Marketing and
Search Engine Optimization: It's Not What It Used To Be
Search engine optimization and search engine marketing will make or break your online presence. This fact is often overlooked by businessmen who have been used to utilizing traditional advertising methods.
In this article, we tackle three basic reasons why. If you want to be a successful online entrepreneur, and you recognize that the Internet is the next step in retail, why it is so vitally important for you to grasp the concepts of
SEO and SEM.
The three basic questions that inevitably come up in boardrooms and CEOs offices when SEO/SEM is proposed include:
1. Why Should I Bother With SEO/SEM methods?
2. Why Should I Compete For High Traffic Keywords?
3. Where Do I Get An Expert To Handle This?
Question #1: Why Should I Bother With SEO/SEM?
SEO stands for
search engine optimization where your pages are designed to attract a specific niche market of visitors who are already interested in your service or product when they arrive. In other words, they were looking for you and through correct keyword to text ratio, your page stood out from the millions of others in search engine results.
SEM means
search engine marketing, and it literally is the art of being found online. Wouldn't it be wonderful if everyone could type in your name and like Clickbank, Commission Junction or Amazon, and your name was returned with hundreds to thousands of links? Think about that for a second - you search for a specific book on Amazon. All you need to do is type in Amazon and a book title and the page is returned to you with the precise information highlighted.
That is the magic of successful search engine marketing. It is not easy - there are tons of permutations to work through to get your on-page optimization correct. Then there is the problem of where to submit, where else to submit and how to follow-up, getting links in and links out in a way to attain that perfect balance that gets you listed, indexed and ranked high in the search engines on high traffic keywords.
So, Why Should I Compete For High Traffic Keywords?
Here are some quick facts guaranteed to change your mind about optimization,
search engine marketing and your website presence. If you think that SEO and SEO experts offering services is simply another way to get your money, think again. There are experts in the SEO and SEM (search engine marketing) industry who do nothing but stay on top of this ever evolving industry.
And here's why:
Fact: There are over 1 billion searches per day
Fact: MSN Search serves 1.5 times as many people as MacDonalds
Fact: There are 2.000+ Google searches per SECOND
Fact: In the United States alone, almost 35% of the Ad Budgets now go to SEO/SEM
Fact: SEM is the fastest growing vehicle in a market expected to triple in size within four years
According to ComScore/MediaMetrix, there were over 650 million searchers worldwide.
In order to be successful online it is not so much what you are selling as how visible your website is so that people can find your products. What that means is that no matter what Amazon sells, people find it. They have conducted proper search engine marketing techniques to get noticed and stay at the top of the search engine results.
Where Do I Get An Expert To Handle This?
You could spend a lifetime learning everything you need to know in order to be successful at SEO/SEM techniques. These include things like where to add proper codes that search engine bots will understand, optimizing Meta tags, content and keyword ratios, titles, internal linking structures, alt tags, CSS and XHTML and more. This only scratches the surface of optimizing your web pages for successful promotion on the web.
You can also hire an expert to do it for you. In today's world, this is probably a much more efficient and cost effective use of your company's time and money. There are some things you'll want to know prior to hiring a SEO/SEM expert.
Some things to look for include if the expert has certain qualifications including Certification as a Google Advertising Professional, Link Building Moderator on SearchGuild, or if the expert is a Google Search Engine Moderator at V7N. You can find these things out by doing a search and plugging in the company name or the SEO expert's name. While all of these are not necessary, participation or certification in one of them should be considered.
You will also want to check and see if the expert's name appears in the established search engine forums and if they are an active participant. They might be the editor of a reputable SEO forum, answer questions about various things connected to SEO. They could be a GoGuides or Skaffe Pay-Per-Click Guide, or a JoAnt Shopping or Beacon Editor.
In addition, you should find a number of extremely helpful articles written by the SEO/SEM expert that you can reference and there should also be some kind of syndication on many of the known SEO websites.
These types of qualifications will lend credibility to the expert who is about to work on your site - the more the better so that you feel they are right for the job. Just as important is the fact that they are staying current on all of the news and changes in the industry. Unlike traditional advertising, online advertising and search engine marketing is something that changes moment to moment. It is vitally important that whomever you hire is up-to-date and able to make changes quickly to keep you at the top on page one in the search engine results.
For A Free Quote Please Fill Out The Form Below: Or Call 843-267-2801